Johns Creek is asking residents for feedback on the possibility of constructing gateway signs at 13 entrances in the city.

The purpose of the proposed signs, which have been estimated at $290,000, is to help recruit new businesses and residents to Johns Creek by branding the city.

The city held a public hearing about the signs Monday, during which eight residents came forward to speak.

One resident was in favor of the signs, two residents said they thought the signs were a good idea but the proposed designs were too costly, and five residents spoke out against the signs, most claiming they were a frivolous use of city funds.

“It seems like a lot of money to put forth when I’m not sure what the return on that type of investment would really be,” said resident Ed Boone.

At the meeting, Mayor Mike Bodker said the signs would help protect land value in the city by making it more attractive.

“One of our greatest challenges is to let the world know Johns Creek exists,” he said. “This is one of many things we’re looking at relative to branding the city.”

City spokesman Doug Nurse said because the signs will be permanent, they must be considered carefully, which means getting input from residents.

“The council didn’t want to get too ahead in the process without seeing what residents want,” he said.

The city is considering two proposed designs, one vertical and one horizontal.

To fill out the survey, visit www.johnscreekga.gov and follow the “What’s New” link.

Council will discuss the results of the surveys and further discuss the signs at a work session Sept. 13.